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Chart Increasing

Unit 1 - Introduction To Business Management - QB

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Briefcase

Unit 2 - Human Resource Management - QB

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Money Bag

Unit 3 - Finance & accounts - QB

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Direct Hit

Unit 4 - Marketing - QB

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Factory

Unit 5 - Operations management - QB

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Bar-Chart

Unit 6 - Assessment

Imagine a future where your business is a rockstar. What does it look like? That&#39;s your Vision! It&#39;s the future dream of where you want the business to be. 🌟

<ul>
	<li>Example: Nike&#39;s vision statement is, &quot;Bring inspiration and innovation to every athlete* in the world.&quot; (*If you have a body, you are an athlete). Cool, right?</li>
</ul>

It&#39;s what your business is doing right now. Think of it like the plot of your favorite series! It might change season by season (or over time).

<ul>
	<li>Example: McDonald&rsquo;s mission is &ldquo;to be our customers&#39; favorite place and way to eat and drink.&rdquo;</li>
</ul>

Your epic, long-term goals. Like, wanting to visit every country by the time you&#39;re 40

These are your pit stops en route to your ultimate aim. They&rsquo;re SMART, which means

<ul>
	<li>Specific (clear &amp; detailed)</li>
	<li>Measurable (how will you know you achieved it?)</li>
	<li>Achievable (possible and realistic)</li>
	<li>Relevant (makes sense with the big goal)</li>
	<li>Time-specific (has a deadline)</li>
	<li>Example: &quot;Increase monthly sales by 10% over the next 6 months.&quot;</li>
</ul>

The grand plan to reach your aim. Think of it as your road trip map.

The mini steps and actions you take. Like choosing the tunes, snacks, and rest stops on your road trip!

It&rsquo;s like your business&rsquo;s moral compass. What good behaviours does it commit to?

<ul>
	<li>Example: A cosmetic company refusing to test on animals.</li>
</ul>

Believing your business has a duty to make the world a better place. It&#39;s like superheroes, but for businesses.

<ul>
	<li>Example: Starbucks working on ethical sourcing, reducing their carbon footprint, and giving back to communities.</li>
</ul>

The ultimate business selfie! It&#39;s a snapshot of a company&#39;s:

<ul>
	<li>Strengths (superpowers)</li>
	<li>Weaknesses (kryptonite)</li>
	<li>Opportunities (golden tickets)</li>
	<li>Threats (villains)</li>
	<li>Example: Netflix - Strength: Original content. Weakness: High debt. Opportunity: Expanding in Asia. Threat: Competitors like Disney+.</li>
</ul>

A tool for businesses to plan their growth adventure. Think of it as choosing your next game level:

<ul>
	<li>Market Penetration: Selling more current products to current customers. Like convincing your friend to buy another ice cream!</li>
	<li>Market Development: Selling current products to new folks. Like taking your lemonade stand to a new neighborhood.</li>
	<li>Product Development: Creating new products for current customers. Like adding sprinkles to your ice cream!</li>
	<li>Diversification: Brand new products for brand new customers. Like if your lemonade stand started selling tacos. 🌮</li>
</ul>

What&#39;s the difference between a Vision and a Mission? Can you think of a SMART objective for a lemonade stand? 🍋

&nbsp;

Happy Studying, Future Business Star! 🌟📚🚀

Unit 1 - Introduction To Business Management - QB

Essential Business Checklist: Vision, Mission, Strategy & More!

Table of content

Vision statement 🌌

Mission statement 🌠

Aims 🚀

Objectives 🛸

Business strategy 🌟

Unlock the Full Content!

Unit 1 - Introduction To Business Management - QB

Essential Business Checklist: Vision, Mission, Strategy & More!

Table of content

Vision statement 🌌

Mission statement 🌠

Aims 🚀

Objectives 🛸

Business strategy 🌟

Unlock the Full Content!