Pop Quiz Time! Do you remember that time your favorite app got a whole new look, and you had to learn how to navigate it again? Now, think about that from the perspective of the app makers - they changed their objectives due to certain factors.

Objectives can change for businesses too, and they can be classified under three levels

• Strategic Objectives - The long-term goals of the business.
• Tactical Objectives - Short-term goals that help achieve strategic objectives.
• Operational Objectives - Daily, routine goals set by managers and supervisors.

These objectives can change due to two types of environment

• Internal Environment: Everything that happens within the business.
• External Environment: Everything outside the business that influences its operation or performance.

Let's do some digging!

• Leadership: When Steve Jobs returned to Apple in 1996, he completely transformed the company. New leaders can bring fresh perspectives, leading to changes in objectives.

• Human Resources (HR): Anything related to employees. For instance, if a union goes on strike, the company may need to revise its objectives.

• Organization: Mergers or acquisitions, like when Kraft bought Cadbury, can shake up a business's objectives.

• Product: If a product isn't performing well, the company might need to change its objectives. For example, Lucozade switched from being a health drink to a sports drink, tripling its sales!

• Finance: If funding decreases or becomes hard to come by, businesses need to adapt. In 2009, FIFA's "Financial Fair Play" rule forced football teams to change their spending habits.

• Operations: Changes in production methods or processes may necessitate changes in objectives. It's like moving your bedroom - you'll have to find a new best place for your gaming setup!