These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
01 Hours 30 Minutes
100 Marks
Calculator NOT allowed
IB BUSINESS MANAGEMENT SL, Paper 1, May, 2004, TZ0, Solved Past Paper
Master the 2004 IB May for Paper 1 Business Management SL with examiner tailored solutions and comments for TZ0
Question 1 [Explained]
Riveau Yachts aims to position their S1200 model as a premium product targeting higher socio-economic group customers. This involves creating a perception of exclusivity and high quality for the yacht, which can be achieved through various marketing strategies and financial planning.
Question 1 [a] [Explanation]
This question asks you to examine three methods that Riveau Yachts can use to position their S1200 model as a premium product targeting higher socio-economic group customers.
Question 1 [b] [Explanation]
This question asks you to identify four possible sources of finance available to Riveau Yachts for new product development and assess the advantages and disadvantages of each source.
Question 2 [Explained]
This question is divided into two parts. The first part asks for advice on methods to reduce staff turnover and improve recruitment and training. The second part asks for an explanation of the advantages and disadvantages of creating a flatter organizational structure for Riveau Yachts.
Question 2 [a] [Explanation]
Advise Danielle Jarman, the human resource manager, on methods to reduce staff turnover and improve recruitment and training.
Question 2 [b] [Explanation]
Explain the advantages and disadvantages for Riveau Yachts of creating a flatter organizational structure.
Question 3 [Explained]
This question focuses on the methods Riveau Yachts can use to gather economic and market data in the Baltic States and how this information will help their marketing strategy. Additionally, it assesses the effects of external influences on the activities of Riveau Yachts.
Question 3 [a] [Explanation]
Analyse primary and secondary market research methods that Riveau Yachts can use to gather economic and market data in the Baltic States. Describe how this information will help their marketing strategy.
Question 3 [b] [Explanation]
Assess the effects of external influences on the activities of Riveau Yachts.