These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
01 Hours 15 Minutes
100 Marks
Calculator NOT allowed
IB BUSINESS MANAGEMENT SL, Paper 1, May, 2010, TZ0, Solved Past Paper
Master the 2010 IB May for Paper 1 Business Management SL with examiner tailored solutions and comments for TZ0
Question 1 [Explained]
This question involves defining key marketing terms and applying marketing concepts to a pharmaceutical company's product portfolio. It requires a detailed understanding of the product life cycle, brand loyalty, promotional strategies, and the Boston Consulting Group (BCG) matrix.
Question 1 [a] [Explanation]
In this part of the question, you are asked to define two important marketing terms: product life cycle and brand loyalty. These definitions should be clear and concise, demonstrating a thorough understanding of the concepts.
Question 1 [a] [i] [Explanation]
Define the term product life cycle.
Question 1 [a] [ii] [Explanation]
Define the term brand loyalty.
Question 1 [b] [Explanation]
With reference to N-Pharma and its new drug Pharmatics, distinguish between above the line and below the line promotion.
Question 1 [c] [Explanation]
Apply The Boston Consulting Group (BCG) matrix to N-Pharma's product portfolio.
Question 2 [Explained]
This question focuses on N-Pharma, a public limited company, and requires an understanding of its form of ownership, opportunities, and threats, as well as an analysis of its market position using a SWOT analysis.
Question 2 [a] [Explanation]
This part of the question asks you to outline two key aspects of N-Pharma's form of ownership as a public limited company. This involves understanding the characteristics and implications of being listed on a stock exchange.
Question 2 [b] [Explanation]
This part of the question asks you to prepare a SWOT analysis focusing only on the opportunities and threats for N-Pharma. A SWOT analysis is a strategic planning tool used to identify the strengths, weaknesses, opportunities, and threats related to a business.