IB BUSINESS MANAGEMENT SL, Paper 1, May, 2003, TZ0, Solved Past Paper

This question focuses on understanding the concept of high staff turnover and its implications for Rainbow Club Ltd. It also explores potential strategies to mitigate this issue.

In this question, you are asked to identify two pressure groups mentioned in the case study and evaluate the extent to which each of these pressure groups can influence decision-making in Rainbow Club Ltd. Pressure groups are organizations or collectives that seek to influence public policy or business decisions without seeking formal political power. They often represent specific interests or causes and can exert pressure on organizations through various means such as lobbying, public campaigns, or direct action.

This question involves understanding the differences between advertising and public relations (PR) and applying marketing strategies to enhance the profile and support for Rainbow Club Ltd. The question is divided into two parts: the first part focuses on distinguishing between advertising and PR using examples from the case study, while the second part requires the creation of a marketing plan using Ansoff's Grid or similar marketing tools.