Could not load assets. Please refresh the page.

These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.

These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.

These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.

These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.

 

01 Hours 15 Minutes

 

40 Marks

 

Calculator is allowed

IB BUSINESS MANAGEMENT SL, Paper 1, May, 2016, TZ0, Solved Past Paper

Master the 2016 IB May for Paper 1 Business Management SL with examiner tailored solutions and comments for TZ0

Question 1 [Explained]

This question is divided into three parts, each focusing on different aspects of business strategy and marketing. The first part asks about the benefits of a unique selling point (USP) for Henri Trouve's father. The second part requires a description of a feature of TM's marketing strategy. The third part asks for an explanation of the advantages of internal growth for TM.

Question 1 [a] [Explanation]

This question asks you to describe one benefit for Henri Trouve's father of his unique selling point (USP), which is mentioned in lines 57 of the provided text.

Question 1 [b] [Explanation]

This question asks you to describe one feature of TM's marketing strategy.

Question 1 [c] [Explanation]

This question asks you to explain the advantages for TM of internal growth rather than external growth.

Question 2 [Explained]

This question explores various aspects of a business named TM, focusing on the benefits of having aims, the reasons for considering e-commerce, and the interests of internal stakeholders. Each part of the question requires a detailed understanding of business concepts and their practical application to TM.

Question 2 [a] [Explanation]

This part of the question asks you to state two benefits for TM of having aims. Aims are statements of purpose that outline where the business wants to go in the future.

Question 2 [b] [Explanation]

This part of the question asks you to state two reasons why TM should consider using e-commerce. E-commerce involves conducting business transactions online, which can offer several advantages.

Question 2 [c] [Explanation]

This part of the question asks you to explain the interests of one of TM's internal stakeholders. Internal stakeholders include employees, managers, and shareholders, each of whom has specific interests related to the business.