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These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.

These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.

These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.

These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.

 

01 Hours 15 Minutes

 

40 Marks

 

Calculator is allowed

IB BUSINESS MANAGEMENT SL, Paper 1, November, 2017, TZ0, Solved Past Paper

Master the 2017 IB November for Paper 1 Business Management SL with examiner tailored solutions and comments for TZ0

Question 1 [Explained]

In this question, we are looking at the advantages of MSS being a charity and how the school could overcome high labour turnover. The answers should be detailed and contextual, reflecting a deep understanding of the subject matter.


Question 1 [a] [Explanation]

This question asks you to describe two advantages that MSS, a charity, might have. The focus is on the benefits that come specifically from being a charitable organization.


Question 1 [b] [Explanation]

This question asks you to explain how the school could overcome high labour turnover. The focus should be on identifying the key aspects leading to high labour turnover and proposing solutions to address these issues.


Question 2 [Explained]

This question focuses on understanding the marketing mix of a school and the purpose of its mission and vision statements. The marketing mix refers to the set of actions or tactics that a company uses to promote its brand or product in the market. In this context, it pertains to the various elements that MSS (the school) uses to attract students and parents. Additionally, the mission and vision statements are crucial components of an organization's strategic planning, providing direction and purpose.

Question 2 [a] [Explanation]

This question asks you to describe two features of the school's marketing mix. The marketing mix typically includes elements such as product, price, place, promotion, people, process, and physical evidence. In the context of a school, these features can be related to the educational services offered, the school's environment, promotional activities, and more.

Question 2 [b] [Explanation]

This question asks you to explain the purpose of the mission and vision statements of MSS. A mission statement defines the core purpose of the organization, answering questions like 'What do we do?' and 'Who do we serve?'. A vision statement, on the other hand, outlines the long-term goals and aspirations of the organization, providing a strategic direction for the future.

Question 3 [Explained]

This question involves understanding the financial expenditures of MSS (a school) and how it can promote itself to attract new students. The expenditures are divided into capital and revenue expenditures, and the promotional strategies need to be suitable for the school's context.

Question 3 [a] [Explanation]

This part of the question asks you to describe one capital expenditure and one revenue expenditure for MSS. Capital expenditures are long-term investments in assets, while revenue expenditures are short-term expenses necessary for the day-to-day operations of the school.