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01 Hours 15 Minutes

40 Marks

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IB BUSINESS MANAGEMENT SL, Paper 1, November, 2018, TZ0, Solved Past Paper

Master the 2018 IB November for Paper 1 Business Management SL with examiner tailored solutions and comments for TZ0

Question 1 [Explained]

This question is divided into two parts. The first part asks you to describe two elements of a marketing plan for AFA, while the second part requires you to explain the importance of applying appropriate principles and ethics of accounting practice in the context of AFA.

Question 1 [a] [Explanation]

This question requires you to describe two elements of a marketing plan for AFA. A marketing plan is a comprehensive document that outlines a company's overall marketing efforts. It includes various elements that guide the marketing strategies and actions of the business.

Question 1 [b] [Explanation]

This question asks you to explain why applying appropriate principles and ethics of accounting practice is important for AFA. Accounting principles and ethics are fundamental to ensuring the integrity, objectivity, and professionalism of financial reporting.

Question 2 [Explained]

This question focuses on identifying and describing external stakeholders of a company named AFA, excluding customers, and explaining the importance of branding for AFA.

Question 2 [a] [Explanation]

In this part of the question, you are required to identify and describe two external stakeholders of AFA, other than customers. External stakeholders are individuals or groups outside the organization who have an interest in the company's activities and outcomes.

Question 2 [b] [Explanation]

This part of the question asks you to explain the importance of branding for AFA. Branding is a marketing strategy that involves creating a unique name, design, or symbol that identifies and differentiates a product from others. It is essential for building a strong market presence and customer loyalty.

Question 3 [Explained]

This question involves understanding the potential benefits and costs associated with opening a new e-commerce website for AFA, as well as distinguishing between the leadership styles of Sam and Finn. The context is based on the vision and management issues faced by AFA.

Question 3 [a] [Explanation]

This question asks you to outline one benefit and one cost to Sam of opening a new e-commerce website, with reference to AFA. The focus is on how these benefits and costs relate to the overall vision and operational challenges faced by AFA.