These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
02 Hours 15 Minutes
100 Marks
Calculator NOT allowed
IB BUSINESS MANAGEMENT HL, Paper 1, May, 2010, TZ0, Solved Past Paper
Master the 2010 IB May for Paper 1 Business Management HL with examiner tailored solutions and comments for TZ0
Question 1 [Explained]
This question involves defining key marketing terms, distinguishing between different promotional strategies, and analyzing the role of branding in a global market context. The terms and concepts are crucial for understanding how businesses like N-Pharma operate and succeed in a competitive environment.
Question 1 [a] [Explanation]
This part of the question asks you to define specific marketing terms that are essential for understanding the dynamics of product marketing and consumer behavior.
Question 1 [a] [i] [Explanation]
Define the term product life cycle.
Question 1 [a] [ii] [Explanation]
Define the term brand loyalty.
Question 1 [b] [Explanation]
With reference to N-Pharma and its new drug Pharmatics, distinguish between above the line and below the line promotion.
Question 1 [c] [Explanation]
Analyse the role of branding in the global market for N-Pharma's drugs.
Question 2 [Explained]
This question involves understanding the ownership structure of N-Pharma, conducting a SWOT analysis to identify its opportunities and threats, and analyzing its market position using the SWOT analysis. The question is divided into three parts: (a) outlining key aspects of N-Pharma's ownership as a public limited company, (b) preparing a SWOT analysis focusing on opportunities and threats, and (c) analyzing N-Pharma's position using the SWOT analysis.
Question 2 [a] [Explanation]
This part of the question asks you to outline two key aspects of N-Pharma's ownership as a public limited company. A public limited company (PLC) is a type of business entity that offers its shares to the general public and is listed on a stock exchange. This form of ownership has specific characteristics and implications for the company.
Question 2 [b] [Explanation]
This part of the question requires you to prepare a SWOT analysis for N-Pharma, focusing only on the opportunities and threats. A SWOT analysis is a strategic planning tool used to identify the strengths, weaknesses, opportunities, and threats related to a business or project. In this case, you will identify external factors that could positively or negatively impact N-Pharma.