These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
These are explanations and solutions for IB past papers, not the official version. For official papers, you can go to IB Follet or access them through your school.
02 Hours 15 Minutes
60 Marks
Calculator is allowed
IB BUSINESS MANAGEMENT HL, Paper 1, May, 2016, TZ0, Solved Past Paper
Master the 2016 IB May for Paper 1 Business Management HL with examiner tailored solutions and comments for TZ0
Question 1 [Explained]
This question is divided into three parts, each focusing on different aspects of business strategies and their implications. The first part asks about the unique selling point (USP) of Henri Trouve's father's business, the second part inquires about a feature of TM's marketing strategy, and the third part explores the advantages of internal growth for TM.
Question 1 [a] [Explanation]
This question asks you to describe one benefit for Henri Trouve's father of his unique selling point (USP). The USP mentioned in the lines is 'personal customer service' or 'free delivery'. A USP is a feature that makes a product or service stand out from its competitors.
Question 1 [b] [Explanation]
This question asks you to describe one feature of TM's marketing strategy. A marketing strategy is a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
Question 1 [c] [Explanation]
This question asks you to explain the advantages for TM of internal growth rather than external growth. Internal growth refers to the expansion of a business by increasing output, customer base, or new product development, while external growth involves merging with or acquiring other businesses.
Question 2 [Explained]
In this question, we are exploring various aspects of business management, specifically focusing on the benefits of having aims, the reasons for considering e-commerce, and the interests of internal stakeholders within a company named TM.
Question 2 [a] [Explanation]
This question asks you to state two benefits for TM of having aims. Aims are essentially statements of purpose that outline where a business wants to go in the future.
Question 2 [b] [Explanation]
This question asks you to state two reasons why TM should consider using e-commerce. E-commerce involves conducting business transactions over the internet.
Question 2 [c] [Explanation]
This question asks you to explain the interests of one of TM's internal stakeholders. Internal stakeholders are individuals or groups within the organization who have a vested interest in its success.